Michael Minetto

I am an experienced content strategist and marketing professional with a passion for crafting compelling narratives that drive demand and strengthen brand presence. With over a decade of experience in content creation, editorial management, and strategic communications, I have successfully led multi-channel campaigns that have generated significant win revenue and enhanced brand visibility for leading companies such as Autodesk, Microsoft, IBM, and KPMG.

My expertise lies in bridging the gap between complex technical concepts and engaging, accessible content. I excel in collaborating with subject matter experts to produce high-quality content across various formats, including ebooks, whitepapers, blog posts, videos, webinars, and social media. My data-driven approach ensures that content strategies are optimized for maximum impact and measurable results.

Throughout my career, I have demonstrated a strong ability to manage content calendars, oversee editorial processes, and maintain consistent quality and messaging. My background in managing large-scale content migrations, leading corporate re-branding efforts, and driving thought leadership initiatives has equipped me with the skills needed to navigate the dynamic landscape of digital marketing and communications.

I am passionate about using storytelling to highlight the value propositions of products and services, and I am committed to delivering content that resonates with target audiences and drives business growth. With a proven track record of success and a dedication to excellence, I am excited to continue contributing to the success of innovative companies and shaping their brand narratives.

Portfolio Highlights:

  • IBM Application Modernization Page: Led the creation of a comprehensive resource on application modernization, enhancing user engagement and driving demand for IBM's consulting services.

  • Yellowbrick for SaaS Companies E-book: Developed an in-depth guide showcasing the advantages of Yellowbrick's data solutions for SaaS companies, driving lead generation.

  • KETIV Customer Story: Idaho Steel's Digital Transformation: Authored a compelling customer story from a case study interview, highlighting KETIV's impact and expertise.

  • Manage your Multicloud Smartpaper: Part of a successful IBM Cloud campaign that generated $45 million in win revenue by communicating strategies for managing multicloud environments.

  • How Kubernetes Helps Small Teams Scale Up to 1000+ Updates a Week: Ghostwrote a thought leadership piece for IBM's LinkedIn Inmail campaign, enhancing IBM's reputation in cloud technology.

  • Summary of the Five Cloud Conversations: Co-wrote a video campaign with AKQA hosted on YouTube, driving viewer engagement and reinforcing IBM's thought leadership in cloud technology.

Skills:

  • Content Marketing

  • Editorial Strategy

  • Content Creation & Editing

  • Data-Driven Insights

  • Multi-Channel Campaigns

  • Project Management

  • Media Relations

  • SEO & Content Optimization

  • Marketing Automation

  • CRM Systems

  • Analytics Tools

Education:

  • Master of Arts, English, Rutgers University, Newark, NJ

  • Bachelor of Arts, English, Quinnipiac University, Hamden, CT

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